Everything You Need to Know Before You Hire a Live Chat Partner.
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This guide will take you through each aspect of what a successful live chat partnership looks like — from how live chat gives you an empathetic advantage, to the questions you should ask a prospective live chat partner.
Or you can also fill out the form for a downloadable PDF version of the guide you can reference later.
Fill out the form for a downloadable PDF version of the guide you can reference later.
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Live chat is taking the internet by storm for everything from sales to marketing to customer service. When done well, live chat is quick, easy to use, and effective at not only answering questions but building relationships. For senior living brands, live chat can deliver a personal experience that helps prospective residents and their families gain a first impression of a senior living community that makes them feel welcome and special.
Find out how live chat can become an asset in our blog, “Live Chat: What It Is and Why It’s Important to Your Senior Living Brand,” which looks at:
Chatbots are all the rage and they are appropriate for businesses that do not require introspective and empathetic interaction. For senior living communities, however, chatbots may fall short of meeting the needs of prospective residents and their families simply because they are not real, caring human beings. Because the senior living industry takes pride in providing the highest level of personal care required by each resident, senior living communities should begin each relationship with live chat via a kind, understanding, and knowledgeable chat host.
Even as live chat is becoming the norm across websites in nearly every industry, there remains the argument that too much technology can be a threat to senior living communities. The truth is, however, it’s not technology, but how it’s used that can be a boon or bust in marketing to prospective new residents. Take a deeper look at technology for senior living communities in our blog, "Technology: Threat or Savior for the Senior Living Industry?"
As more seniors are using technology to help them remain at home and stay connected, it only makes sense that senior living communities should also put it to work for them and their residents, including:
When trying to assess how technology can serve an entire industry or a single business, it’s hard to beat statistics from reputable sources. In marketing, it’s what the consumer wants, needs, likes, and uses that matters most. So when it’s time to consider live chat as an option, take a look at live chat stats in our blog, “14 Ways Live Chat and Business Growth Go Hand-In-Hand,” to understand just how important live chat can be for senior living communities, including aspects like realtime availability, communication preferences (i.e., phone, email or live chat) and what other businesses are or are not doing.
79% of companies report live chat significantly increased sales, revenue, and customer loyalty.
38% of consumers report a higher likelihood of conversion from a company that offers live chat.
325% is the amount that live chat has grown during the past 5 years.
Senior living decisions are among the most emotional families will ever make so it’s no surprise that providing personal assistance in that process can only help. Since websites remain the main source of inquiry about senior living communities, having live chat available that provides empathetic yet knowledgeable assistance can be the key to improving conversions and ultimately move-in rates in assisted living facilities. No canned content or chatbots can achieve the connection necessary to take prospects through this emotional time while addressing the unique needs and circumstances of every prospect with understanding and professionalism. Make that first introduction the beginning of a long-term relationship and find out how in our blog, “How to Move Along Your Assisted Living Move-In Strategy.”
Article: How to Move Along Your Assisted Living Move-In Strategy
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